Convergence 2013 has been the best to date with a gathering of over 11,000 attendees in New Orleans. We’ve really enjoyed the opportunity to network with the community and learn about the future of Microsoft Dynamics. Now that the dust has settled down, we want to share the top five take aways from the event:
The Strength of the Dynamics Community
On the first day of Convergence, the Community Outreach team and volunteers helped to plant over 150 trees in Hurricane Katarina affected areas. It was great to see the volunteers taking initiative by helping the local residence improve their community. We’ve also made a powerful impact on Twitter with #Conv13 (Convergence’s official hash-tag) appear on Twitter’s currently trending list. This is a great accomplishment and it’s great to see the community getting social.
New Mobile Device Experience
Microsoft Dynamics AX will begin to focus on employee’s on-the-go and enable them to connect with their ERP system through a mobile app. The focus will primarily be for Windows Phones, however; they will consider expanding into other platforms. See a preview of the AX mobile app features here. Microsoft also stressed the importance of allowing CRM users to access their software across a variety of devices though little information was provided. Hopefully we will see these apps available in the near future.
Microsoft Dynamics CRM Enhances Social Capabilities
Social technologies have received a lot of attention throughout Convergence. It was announced that Microsoft Dynamics will integrate Yammer (Corporate social media tool) into their CRM software. This allows instant communication with your office and news feed updates from Dynamics CRM. Microsoft also announced its acquisition of NetBreeze, a social media monitoring company from Switzerland. NetBreeze allows marketers to monitor social media activity (tweets, blogs) and perform analyses straight from CRM.
Announcing MarketingPilot 15 Designed for Marketers
Along with NetBreeze, Microsoft also announced its acquisition of MarketingPilot 15. MarketingPilot, a marketing management solution, is going to be integrated with Microsoft Dynamics CRM. This addition will bring a variety of new features to CRM such as planning, developing, and executing marketing campaigns. Find out more about the MarketingPilot integration here.
Convergence 2014 is set for March 2014 in Atlanta. We will provide you with updates on Convergence 2014 through our social media channels.
Check us out on twitter, facebook and Linked In for further updates on Convergence 2014. We would like to thank Microsoft for hosting an incredible event and our peers that visited our booth. For more information about WatServ’s services, please contact us.