Real Madrid – Undergoing a Revolution Thanks to Microsoft Azure

Data is the key to unlocking Real Madrid’s strategy

At the heart of Real Madrid’s strategy is the fan. Real uses Microsoft Azure Analytics to get the data they need to create a tailor-made communications strategy for each fan, wherever they are in the world. Boosting relationships has been a huge part of Real Madrid’s digital transformation. The process has opened new opportunities by allowing them to access data that they can use to create targeted communications strategies for every fan, analyze video footage, and other exciting applications. Jose Angel Sanchez, Managing Director, Real Madrid, explains their football club’s transformation in the video below.

Work smarter, not harder with Data Analytics

Whether your organization is a world-recognized football club or a small independent company, the lessons from Real can be applied to your business.  Ask us, WatServ, how we can help your organization revolutionize the way you do business in the cloud. To learn more, see our Azure Advisory page.

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