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Why Partner to Partner Relationships Are So Important

By David Dyson, Director, Partnerships

November 30, 2021

In recent articles I have attempted to explain and define the value of partnerships when it comes to designing and building cloud solutions. Finding a managed service provider you trust, combined with your partner being an accredited cloud platform partner (such as Azure), are all important steps on the road to a successful cloud migration. 

But the previous focus has generally been on the value that a company working with cloud management partners can create. There are also some important benefits to be found when different partner organizations come together to create services that are greater than the sum of their different parts. Partners working closely with other partners to deliver a better solution to the client. 

Individuals holding puzzle pieces in a circle

Why would companies do this? 

It’s important to accept that not every company offers every possible service. Sometimes there may be gaps in the service offered by one company that can be complimented by working with another.  

When managing cloud-based systems there are many different skills and services that will be required: design and architecture skills, the ability to install infrastructure, security, and specialized software systems. All this needs to come together to create the system that the end client will ultimately use, but the software provider (for example) may not have the skills or be interested in doing infrastructure. Some partners cannot deliver the complete solution because they are more focused on one particular area. 

Partner to Partner Relationships

WatServ is a managed service provider and, while we do have a wide range of services, sometimes a project requires a particular service that we don’t have the resources to offer. On these occasions we always turn to other partners in the WatServ partner ecosystem and figure out how we can work together to deliver the best solution to the client. 

We believe that this approach gives us multiple advantages. First, the client gets a better solution because the best expertise is deployed, rather than assuming that all the required skills and services will be available in-house. Second, it means that we can focus on what we do best, rather than claiming that we can always deliver any service – no matter which technology is being used. 

Working with partners has other advantages too. We often help each other to locate new business. When a potential client asks us about a project and we know that it’s not the right fit for WatServ, then we talk immediately to others in the ecosystem – we know who to suggest based on our experience of working together. 

This is a more collegiate approach to business, and it works. It helps us to build better relationships with other experts inside the Microsoft ecosystem and this means that we can offer better solutions to our clients. I’m always happy to hear from potential partners. When other companies complement our skills at WatServ then I’m always ready to consider working together. WatServ is an active member of the IAMCP (International Association of Microsoft Channel Partners) for exactly this reason – awareness of, and access to, some of the best complimentary partners in the world. 

Best-in-class solutions come from the best specialists. The best partners are those that are prepared to work with others to deliver the best services. Building teams from different partners with complementary skills is essential to design and manage modern technology systems – no single partner can know everything and offer every possible service, so partnerships are essential.

Want to discuss partner to partner relationships further? Or how WatServ can help digitally transform your business through cloud technologies and managed services? Get in touch with me via LinkedIn.


WatServ is an IT solutions provider that helps clients digitally transform their business through cloud technologies and services. Founded in 2006, WatServ specializes in providing hybrid and multi-cloud solutions and hosting complex, high-availability environments for enterprise-level applications. WatServ’s unique approach to planning, migrating and managing multi-cloud environments, plus premium 24x7x365 support, enables its global customers to focus on their core business. Relying on Microsoft and Google’s public clouds, in addition to its own private cloud, the company offers an ideal managed cloud environment engineered for security, reliability and performance. With offices in Canada and the United States, and with 1000’s of users connecting from around the world, WatServ is always on. For more information, please visit

WatServ is an affiliate of Brookfield Business Partners (BBU), a public company with majority ownership by Brookfield Asset Management Inc. and listed on the New York and Toronto Stock Exchange. More information about BBU is available at

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